Marketing Guide

Content marketing: can it ever make consumers love your brand?

The world of marketing has surely evolved with time and it is needless to point out that there have been many significant developments in the past years that have taken marketing to a whole new level. Content marketing is indeed the most important topic of discussion this year and it is a much known fact. If you take a closer look at the digital industry you will find that content marketing is ruling without a doubt. Every one wants to learn content marketing and incorporate its techniques in their marketing agenda. It is good to move with changing times but doing so without having the full knowledge is not the smart thing to do.

 

More about content marketing

Content marketing refers to the marketing technique that needs you to market your brand through your content. Write an article about your company that tells everyone the good points so that they can remember the brand and the article must be good enough to penetrate deep into the minds and hearts of the readers. Major brands such as Red Bull and Coca Cola have certainly gained through this concept of content marketing but does that make it a good option for everyone? Certainly not and here is why.

It is a much known fact that you cannot make someone love you or your brand by constantly irritating the person about how good it is. If you keep talking and talking you will only agitate the person before you. Badgering is certainly not the tool to use when you want someone to like you. This rule matters a lot and for the entire brand when we discuss online marketing. Content marketing on the internet is more active on the internet but every company or brand does not have an interesting story that people want to hear.

The brands have to understand that content marketing can only market the interesting features and it cannot create some out of thin air! The message that we are trying to send here is that content marketing is undoubtedly a wonderful and a fruitful marketing concept but it is not those two things for every brand. It does not mean that they cannot conquer the online world as it only means that content marketing should not be their weapon of choice. Content marketing is not for everyone and the brands need to work it out as soon as they can.

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Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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