The latest buzz-phrase in the advertisement world is ‘consumer-generated content’. The response from consumer side is equally enthusiastic as increasing number of people want to be associated and involved with their brands.
The massive popularity of social networking sites such as Flickr, Facebook and MySpace has sparked of this trend in advertising too. The latest successful example of ad campaign of this kind is of MasterCard.
MasterCard actually has taken the consumer-generated content to new height with a competition asking consumers to fill the vacant space in its Priceless series. Consumers can complete the ad by filling it on line on Priceless.com.