Earlier we have seen an interesting campaign for Getty, using keywords. Now, here is another campaign for getty, an old wine in a not-so-new bottle.
The ads show image results for the key words âimage not foundâ and âzero images foundâ. Though these keywords are meaningless, several results are shown in the ads.
Though the search is over, the concept is not clear. The creators apparently seem to be indicating that at Getty, your search wonât go unanswered. But, what is the unique quality of Getty? Will it give accurate and prompt results, as any user expects naturally?
The problem with these kinds of keyword based concept is that they lack an element of sincerity. For example, if we search with the above key words that are shown in the ads, we will get zero results. Why canât they present a sincere, interesting quality of the brand?
Credits:
Advertising Agency: Mudra Communications, Mumbai, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Varun Mehta, Mahendra Bheda
Art Director: Amol Dahanukar
Copywriter: Pranav Harihar Sharma
Via: Ads of the world
