Online searches for nearly everything have become an indispensible feature of our daily lives. This has been the major reason for such a fast-evolved growth of search marketing. Companies understand that it is important to have web presence no matter how big or small the business organization. The competition to secure a very few top positions at the search engine results pages has grown fierce and cutthroat.
Large companies enjoy the benefit to appear at the top position of SERPs owing to the fact that they have large amounts of inbound links, influential content since long and a large online visitor base that is recurring in nature. However, it has to be kept in mind that no matter how well establishes an organization you are, you will always have a competitor trying to take your place and build a better visibility at SERPs top places.
The consideration for a successful SEO has changed and for good. Today SEOs are not about staying the longest on the web and not about the mere volume any more. It is also not about having the maximum inbound links and a good reputation. SEO toady stands for having a page that is highly relevant for searches.
Here is how can you stun giants and compete with them in the SEO business:
Focusing on your niche is one of the best practices for a small business. If you wish to take down your competition the better idea in comparison to covering increased areas of expertise is to niche focus. Although covering an increased area of specialization will provide you relevance for a larger variety of keywords but putting greater efforts into few keywords will help you achieve better visibility.
Tested strategy of long tail keywords
Long tail keywords by definition are the extended phrases that Google searches. For example, tips for installing chimney in the kitchen instead of chimney installation. Although you sacrifice the minimal ranking potential in shorter keywords by adopting this strategy but this is a tested strategy for increasing the ranking for long tail keywords.
This strategy seems right for the small businesses even if it does not bring increased traffic as it increases the value for the same. Optimization for long tail keywords is easier in comparison to short keywords. It allows you to publish large amounts of great content as they naturally appear in the writing course.
Social engagement personalization
You can provide steep competition to your peers by enhancing your brand strategy with the help of e-commerce personalization solutions. Paying proper attention to being nimble and small helps you in the long run, as you can provide greater and exclusive personal experience to your followers. If you properly nurture your followers on the social media web portals, you are in a position to attract newer followers. This increases for influence on people and highlights your social media presence. This is indeed an effective strategy to increase your Google search ranking.
Advantage of local optimization
You can effectively become a pain in the neck of the competition, by increasing your influence on the more localized group of audiences. Local searches are of more relevance in today’s context. You have to be the best, in your locality and in the area of your specialization. Capturing the niche market can have the potential to knock out your competition in at least one local area. You can increase your local presence in the following ways:
- Being a part of the community gatherings
- Conducting local reviews
- Focusing of hyper local content
It is not a herculean task to give competition to big SEO giants. All you need to do is focus on niches and adopt a more humanized approach.