This is an emotional and touchy print advertisement campaign launched to warn people against drug abuse. The campaign apparently aims at conveying that drug abuse leads to death and it creates void in people’s life as loosing someone close to you can never be filled again. The advertisement are showing friend or relatives are sitting around a grave of a person who evidently died in young age depicting how painful is the absence of a person.
Even the second advertisement of the campaign is equally good but this is somewhat less expressive than the first one as the first one makes everything explicit. The advertisement was launched in Spain where youths and kids are increasingly coming in grips of drugs. The advertisement campaign has been designed in such a way that it could touch emotional cord of a person. The text of the ad reads, ‘Drugs create a huge hole in your life’. The campaign was developed by A&A Madrid, Spain.