This print campaign for Breeze colour detergent has a beautiful touch of creativity and a fresh whiff of intelligent approach.
The campaign, developed by Lowe Bangkok, Thailand, shows beautiful images of siblings passing over their clothes to their younger siblings.
The copy reads- Colour stays colour, for longer
At first sight, the concept appears simple. But, the noticeable thing is that it touches somewhere in our childhood memories, where we used to lend or give clothes to our brothers or sisters.
Indeed, such an approach would be considered as a common attempt, but in fact its effectiveness in conveying the message canât be ignored.
CREDITS
Advertising Agency: Lowe Bangkok, Thailand
Chief Creative Officers: Clinton Manson, Dominic Stallard
Copywriter: Showtika Somjid
Art Director: Chanwichit Khuyngern
Agency Producer: Nutwithu Saengvichien
Photographer: Oh Singhasuvich
Retoucher: Chill House
Designer: Thnadech Kummontol
