This is an interesting print advertisement launched by Coalgate to promote its advanced whitening formula. The advertisement clearly aims at establishing that to what extent the whitening formula works. The advertisement is interestingly showing a deserted boxing ring which has sunk in darkness after the fight where a tooth of a boxer was knocked out. The tooth is still sparkling even after hours. The advertisement has interestingly established the effect of the product with an appropriate exaggeration.
The presentation of the advertisement is unquestionably effective and powerful that lucidly focuses on the product benefit. However, eyes were raised over another interpretation that suggests that the toothpaste only makes teeth bright not strong. The copy of the ad is short and direct that reads, ‘Long lasting whiteness.’ The advertisement is credited to Team/Y&R, Dubai, UAE.
Via Ads of the World