Coke’s tryst with innovative ad boomerangs

Dr Prem Digital Healthcare Marketing

Coke as usually, has started doing strange things what they call innovative, to cheer on the football as the world cup closing in. Now they have erected posters in countries spreading all over Europe in the respective languages and the poster delivers sounds as well. Anyone who can stay close to the poster would hear ‘Goooaaal’ repeatedly.

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Dr Prem Web Design and Development

However, the advertising strategy seems to have boomeranged here as many feel it disturbing and irritating to the extent that they had even thought of sabotaging it. The irritations have annoyed people to think that ads have already invaded their visual and personal space and now they are doing it with sound.

Moreover, a similar attempt was made in Netherlands where the soft bubbles could be heard if any one is close to the poster in the year 1998.

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