Coca-Cola, the soft drink giant, is all set to enter into milk business with Vio, a coitrus flavoured milk. Vio is currently test marketed in New York City.
Well, this move may tempt competetors like Pepsi to adopt similar âbranching outâ strategies. At the Same time, it will be an alarming news for existing players in the milk business.
Vio makes us remember Qoo a similar product which had been sold in Asia from 1999 to 2005. The new drink is made of sparkling water, skim milk, cane sugar and fruit flavours. Will Vio make a tasty impact? We can wait to know the answer.
Via: 5 blogs before lunch
