This is a fantastic print advertisement meant for promoting CNN news channel. The advertisement is showing person is watching news on this channel standing outside of a shop in snowfall. The advertisement apparently aims at conveying that the news shown on this channel is so latest and engaging that it compels people to watch even in unfavorable conditions.
The person featured in the advertisement has almost frozen as the snow heaps on his body parts still the person is engrossed watching the channel. The presentation of the advertisement is of course good but exaggeration of the idea and the art direction of the ad failed to impress. The copy reads, ‘news you can’t ignore’.
Via Twenty Four
