Advertising Guide

Clorox: Cleaner world, healthier lives

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This print advertisement was launched by Clorox involved in household cleaning product on the occasion of the World Health Day as the firm is related to hygiene and health. The advertisement which at first glance seems to quite perplexing but later on it emerges that it is trying to establish that like these small quotations germs are not only well spread but intruded every possible places. The advertisement is showing a canvas full of small dialogues being spoken by people probably to depict like sound reaches every where so the germs.

The main aim of the advertisement was to reiterate the commitment of the company to liberate world from germs. However, the presentation of the campaign is not exactly easy to understand in the first look as it failed a bit to demonstrate the core idea. The copy reads, ‘Clorox. Cleaner world. Healthier lives’. The advertisement is created by TD&A DDB, Sharjah, United Arab Emirates.

Via Twenty Four

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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