This print advertisement was launched by Clorox involved in household cleaning product on the occasion of the World Health Day as the firm is related to hygiene and health. The advertisement which at first glance seems to quite perplexing but later on it emerges that it is trying to establish that like these small quotations germs are not only well spread but intruded every possible places. The advertisement is showing a canvas full of small dialogues being spoken by people probably to depict like sound reaches every where so the germs.
The main aim of the advertisement was to reiterate the commitment of the company to liberate world from germs. However, the presentation of the campaign is not exactly easy to understand in the first look as it failed a bit to demonstrate the core idea. The copy reads, ‘Clorox. Cleaner world. Healthier lives’. The advertisement is created by TD&A DDB, Sharjah, United Arab Emirates.
Via Twenty Four
