This is of course a hilarious print advertisement campaign launched by CLL language school to promote its language courses in Belgium. The campaign aims at showing the difficulties one can face in an alien place with alien language and thereby focusing the need of learning language. The advertisement are showing how people have to resort to their acting skill when people do not understand their language die to the inability to speak the required language. The campaign has certainly opted for a soft and humorous approach to convey its message.
The campaign is obviously belongs to the genre of self-expressive advertisements. The presentation of the campaign is no doubt very impressive and lucidly communicates the product benefit. Though, it seems that it is bit impractical to learn all language as a person may visit various places with different dialects, but the advertisements have represented an effectual example of exaggeration of the idea. The tag line of the campaign reads, ‘Don’t count on your acting skills. Follow a language course.’ The campaign was created by Duval Guillaume, Brussels, Belgium.
Via Twenty Four
