David A. Utter predicts in Webpronews that by 2010 click to call ad market could be as big as modern day search advertising industry. Recent surveys have shown that most advertisers would prefer to directly interact with a probable customer than a mundane click to their website. And most importantly, you don’t know exactly what the customer is looking for and there is virtually no way to convince him. The self exclamatory phone communication can bring more result with much much better conversion rate.
With bid pricing some industries are ready to shell out as high as $50 per call as teleclick writes it could be the next big thing in the online media and online industry.
At this point, the trick is to build that bridge, allowing customers to click a link, and instantly place a direct call to an advertiser. Google already has a patent pending on click-to-call advertising for mobile phones, and is likely also looking at ways to use the model over the internet.
