Advertising Guide

Clever wordplay


This is simple, and handsome. Appropriate wordplay to bring home the message. No images. Copy-oriented, but not really copy-centric.

This campaign for XXXLutz, developed by Demner, Merlicek & Bergmann, says- Better ask for the free assembly service by XXXLutz.

The ads show the words- KITCHEN and WARDROBE- in dilapidated stages. It indicates the dilapidated stages in kitchen and wardrobe.


Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria

Art Directors: Tolga Büyükdoganay, René Pichler

Copywriters: Sebastian Kainz, Alistair Thompson

Via: I believe in advertising


Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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