Clear Channel Radio, one of the important members of HD Digital Radio Alliance which was set up to support the HD initiative, has created a radio commercial titled, ‘Are you def yet?’ and has made the ad spots available to all the alliance member companies.
Around 110 million listeners in local communities across the United States tune in to the Clear Channel Radio. The campaign aims to support HD Radio Alliance’s $200 million advertising and promotional campaign. Alliance member companies which constitute of many small, large, medium and independent radio stations will be able to access the spots on Rock, CHR, News/Talk, Adult, Hip Hop and Urban Formatted stations.
Clear Channel has launched Creative Services Group (the one who has created the ad) in 2004 with a focus to improve radio listening experience and increasing value to advertisers through quality radio ad spots.