Clean communication

Dr Prem Digital Healthcare Marketing

colgate dental floss finger

Bad breath is bad. Because it may cause cracks in your relationships, it may even make your dentist scare away psychologically. Here is another advertising campaign, which educates us on the necessity to keep the tooth clean.

The campaign, developed by Prolam Y&R, Santiago for Colgate tries to convey the message through humorous illustration. The ads feature finger tongue and toothpick and indicates that you they can’t reach everywhere in your mouth.

The campaign, though presented spiced with humor, is very careful in its communication. Well, we know that sometimes, in advertising, humor delights the target audience as always, but it does not sell the product. Here there is not such calamity.

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CREDITS

Advertising Agency: Prolam Y&R, Santiago, Chile

Executive Creative Director: Tony Sarroca

Creative Director: Alvaro Becker

Art Director: Cristian Costa, Andres Echeverria

Copywriter: Tomas Cisternas

Illustrators: La Mano, Miguel Vergara, José Isla, Silvana Mercado

Account manager: Pablo Gacitua

colgate dental floss tongue

colgate dental floss toothpick

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