This is indeed a magnificent advertising concept to promote Chico Chips with 30 percent less fat. As evident, the ad has depicted famous cartoon characters such as Garfield and Obelix, with who actually have a bit plump body but it has shown an extremely thin body to emphasize chip’s effect.
The Spec campaign as it is named has made a remarkable effect in order to present a perfect idea for fat free chips. The art director of the advertisement is Alex Schilling.
Via Twenty Four
