Advertising Guide

Carlsberg: Probably the best in the world

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This is the latest print advertising campaign launched by Carlsberg to promote its beer in a unique way. The campaign focuses on the exclusivity and unparallel quality of the beer. The campaign seems to be establishing or boasting that besides it makes the best beer if it would have been in camouflage or if it would have been into changing weather the company would have come out as the best.

The second advertisement seems to be the best among these two as it has very plainly portrayed the basic idea. The execution second advertisement is perfect and a great deal of humor it generates if one looks at it closely. In comparison, the second ad seems to be a bit inferior as it struggles to make the idea explicit.

The punch line of the advertisement reads, ‘Carlsberg: Probably the best in the world’. The campaign was created by Saatchi & Saatchi, UK.

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Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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