This is the latest print advertising campaign launched by Carlsberg to promote its beer in a unique way. The campaign focuses on the exclusivity and unparallel quality of the beer. The campaign seems to be establishing or boasting that besides it makes the best beer if it would have been in camouflage or if it would have been into changing weather the company would have come out as the best.
The second advertisement seems to be the best among these two as it has very plainly portrayed the basic idea. The execution second advertisement is perfect and a great deal of humor it generates if one looks at it closely. In comparison, the second ad seems to be a bit inferior as it struggles to make the idea explicit.
The punch line of the advertisement reads, ‘Carlsberg: Probably the best in the world’. The campaign was created by Saatchi & Saatchi, UK.
Via Best Ads on TV