CareerBuilder.com has reportedly decided to change its advertising strategy this year that means chimpanzees featured in the year 2005 and 2006 will not be around any more for the company. It is now all set to release a new series of 30-second advertisements. The new campaign is scheduled to be launched two commercials from the series on February 4 during Super Bowl.
The latest advertisement is based on a new theme, ‘Its jungle out there’. The series has incorporated a total five advertisements that will be aimed at showing frustration of the work environment in a humorous way.
The new series will mark the end of the famous chimpanzees featured in the advertisements of the company for consecutive two years. Moreover, the ape themed campaign has of course benefited the company in strengthening its brand name.
Via Duncan’s TV
