Car free Day 2009: don’t drive our forests to destruction

Dr Prem Digital Healthcare Marketing

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Next time when you start your car, your symbol of pride, remember you are actually helping to cut down a tree.

With an aim to preserve the forests, Greenpeace has launched a campaign for a ‘Car free day 2009’. The campaign included down-to-earth, effective ways to make awareness among the drivers and car owners.

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To convey the message effectively, a saw made from a car key shown sawing down a tree beside the road.

The message on the key says, “You are driving our forests to destruction. Show your support for Car Free Day 2009 at http://climatehero.greenpeace.org.cn”.

Agency: Grey Hong Kong, China.

Via: directdaily

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