Advertising Guide

Cannon: delivers more colorful pixels

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This interesting print advertisement campaign was launched by Canon for its digital still and video camera range. The campaign was launched with a view to focus the DiG!C image processor technology that cannon uses to enhance excellent colors in images. The campaign revolves around natural beauty along with flakes probably symbolizing the pixels that enhances the quality of color. The campaign shows pixels are coming out of DiG!C box to what it reflects to make a colorful image.

The idea behind the ad is considerably good and simple with a perfect execution. However the contains a quite elaborate copy which is in the form of information. The punch line of the ad reads, ‘DiG!C delivers more colorful pixels’. The campaign is credited to Leo Burnett, Sydney, Australia.

Via Adverbox

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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