This interesting print advertisement campaign was launched by Canon for its digital still and video camera range. The campaign was launched with a view to focus the DiG!C image processor technology that cannon uses to enhance excellent colors in images. The campaign revolves around natural beauty along with flakes probably symbolizing the pixels that enhances the quality of color. The campaign shows pixels are coming out of DiG!C box to what it reflects to make a colorful image.
The idea behind the ad is considerably good and simple with a perfect execution. However the contains a quite elaborate copy which is in the form of information. The punch line of the ad reads, ‘DiG!C delivers more colorful pixels’. The campaign is credited to Leo Burnett, Sydney, Australia.