This is yet another print advertisement to create awareness about increasing problem of breast cancer launched by Cancer Patients Aid Association. The advertisement in a straight line aims to inform people how dangerously this deadly disease is spreading among woman and regular check up has been extremely desirable for early detection. The advertisement that has used only text to convey message reads, ‘Every year, thousands of women go under the scalpel to make themselves ugly’, is meant to address those women who are trying to enhance their beauty by using breast implants surgery.
Evidently, the advertisement highlights the risks of breast cancer involved with breast implants surgery. It further urges women to go for regular check up for an early detection of the disease. The presentation of the advertisement is simple and direct and efforts have been made to make it penetrating using the power of text and truth. The text of the ad further reads, ‘Early detection helps recovery. Get yourself examined before it`s too late’.
Via 10 Ad
