This is an interesting print advertisement campaign launched to promote Coloplast Canadian Wheelchair Rugby Championship in 2006. The campaign aims at glorifying the competition and at the same time instilling same enthusiasm among people as it is with normal rugby championship. The campaign has included three print advertisements demonstrating same intensity of the game as that of normal ones. The advertisements revolve around the text used in it and the texts are printed on the whelks of wheelchair. In addition, the display of advertisement reflects the actual ruggedness of the game.
The presentation of the campaign is actually fantastic and at some point amusing as well. However, it effectively conveys it message through these remarkable advertisements. The most striking copy of the campaign reads, ‘To play wheelchair Rugby you have to be physically handicapped and mentally insane’, which seems to be a complete picture of the championship and the idea used in the campaign. The campaign has been created by Colour, Halifax, Canada.
Via Twenty Four
