Campaign for Minnesota Zoo which aims to reflect its message with a photoshop touch. Mixing too much photoshop with the message is a very messy thing in advertising. There is a risk of distracting the target people from the message.
This print campaign, developed by Preston Kelly, Minneapolis, however, doesnât distract the target audience from the message. Instead of that, it makes people just stare at the ads as if they are viewing some visually tricky images.
The copy reads- See the inseparable nature of nature itself.
The ads feature forest, horizon and waterfalls and visually join them to the images of different animals. This obvious visual indication, however, make the campaign to appear less appealing.
CREDITS
Advertising Agency: Preston Kelly, Minneapolis, USA
Creative Director: Chris Preston
Art Director: Anne Taylor
Copywriter: Terry Thomas
Photographer: stock
Additional credits: Retoucher: Mike Fritz
Print Producer: Krista Kraabel
