Marketing Guide

Can content marketing beat show rooming?



Internet is a major part of people’s lives these days and most people cannot even imagine a day without using internet. People use the internet for both personal and professional purposes. Marketing is one thing that can be done quite effectively over the internet and more and more businesses and brands are realizing it everyday. Almost every brand today has a website on the internet that does the work of attracting more and more potential customers. The traditional means of marketing are losing audience with every passing day as people from all spheres are moving to the online world.

What is content marketing? The answer to this question will mark the beginning of the discussion and prove to be useful ahead. Content marketing as the name suggests is marketing the product and services through the content. It is a general practice that people like to enquire about the products that they are buying before they actually buy them as this gives them the satisfaction. This practice has been going on since a long time now and also has a name; showrooming. Showrooming refers to the process when one sees a product on the internet and enquires about the same in a physical retail store in the market and then buy it off the internet.

Online stores usually offer discounts on the products and services that are hard to come by in the physical retail stores and that is one of the reason that people have switched to the online world of shopping. The main issue here is that can content marketing overpower showrooming? Content marketing has entered the market with a bang and has been gathering a lot of attention. It sure has the ability to over power the showrooming. People find it easy to gather all the information they need on the product on the internet rather than going all the way to the retail shop. This clearly means that most people prefer content marketing over showrooming.

Showrooming is also not very beneficial for the retailers as their only job is to inform the people about the product as the customers are not interested in buying it from the retail shop. The online market has really created a stir in the world and the world surely has become a very small place. Internet has revolutionized the lives of almost everyone in one way or another.

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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