This campaign for Renault Venezuela is saying that children are the ones who will suffer from air pollution.
The campaign, developed by Publicis Venezuela promotes Renaultâs natural gas for vehicles system (GNV) as an effective way to reduce air pollution.
The print ads feature feature storks and cherubim, they are also symbolic in nature.
Credits
Advertising agency: Publicis Venezuela
Creative director: Douglas Rios
Creative director/art director/designer/illustrator: Demian Campos
Art director: Carlos Cadenas
Copywriter: Jose Castro
Agency producer: Maria Huerta
Photographer: David Gonzalez.
Via: Inspiration room
