I am not brave enough to brag about the creativity in charity-aimed advertising efforts, as I think that doing that would be inappropriate or to some extent, insolent. But we all are madly in love with ads, so sometimes some comments jump out from the corners of our freaky minds.
Anyway, even if it is a charity advertising effort, sometimes we should comment if the message has been communicated in a clear way. We should also comment if the message has been communicated in an ambiguous or irresponsible way. The advertising agency behind the work is responsible for that. To handle a brief from a charity organization in a careless way will be an advertising sin.
Well, what about this campaign for National Donation and Transplant Institute, developed by La diez, Montevideo?
Credits
Advertising Agency: La diez, Montevideo, Uruguay
Creative Director: Pablo Alvarez
Art Directors: Pablo Alvarez, Natalia Maag
Copywriters: Pablo Alvarez, Samuel Liberman, German Kropman
Photographer: www.Love.com.uy
Productor: Javier Venerio, Rosana Navone
Via: Scary Ideas
