Campaign Brief, popular and internationally acclaimed Advertising Magazine, has launched this unique print advertisement to commemorate its 10th anniversary this year. The campaign aims at bringing out the insight of professionals of ad industry who love to get close to their Executive creative directors. The advertisements tried to portray this insight in a humorous way by showing how reading Campaign Brief Asia is as close as you can get to learning from the hottest ECD’s in the region. The basic idea was to show over excited creative executives invading top ECD’s bedrooms armed with notebooks, layout pads etc., ready to crawl into bed with them.
The idea of the campaign is no doubt exceptional that has effectively established the product benefit and capable of receiving wider attention for being a compelling campaign. The tag line ‘Get between the covers’ refers both to the bed and the magazine itself. The campaign was created by JWT, Singapore.
Via: Twenty Four
