Cadbury ad with a skydiving ostrich

Dr Prem Digital Healthcare Marketing

Listen PETA. Cadbury’s new ‘Glass and a Half Full Productions’ Dairy Milk campaign shows an ostrich skydiving gleefully. The creative culprit is Saatchi & Saatchi Johannesburg.

The ad shows an ostrich happily takes a leap froma plane like a sky diver with the song I gotta be me”, and it opens its Cadbury-branded parachute midway.

The spot continues Cadbury’s ‘Glass and a Half Full Productions’ concept, which began with Fallon’s Dairy Milk TV ad ‘Gorilla’ in 2007.

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Why ostrich?

Why not a donkey?

Well, Saatchi & Saatchi Johannesburg managing director, Grant Meldrum has a satisfying answer- This ensured that we produced a TV commercial that would have global appeal and, at the same time, underpinned the possibilities of achieving pure joy and remained true to the brand’s proposition. (Via: Campaign live)

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