Listen PETA. Cadburyâs new ‘Glass and a Half Full Productions’ Dairy Milk campaign shows an ostrich skydiving gleefully. The creative culprit is Saatchi & Saatchi Johannesburg.
The ad shows an ostrich happily takes a leap froma plane like a sky diver with the song I gotta be me”, and it opens its Cadbury-branded parachute midway.
The spot continues Cadbury’s ‘Glass and a Half Full Productions’ concept, which began with Fallon’s Dairy Milk TV ad ‘Gorilla’ in 2007.
Why ostrich?
Why not a donkey?
Well, Saatchi & Saatchi Johannesburg managing director, Grant Meldrum has a satisfying answer- This ensured that we produced a TV commercial that would have global appeal and, at the same time, underpinned the possibilities of achieving pure joy and remained true to the brand’s proposition. (Via: Campaign live)