The mineral water brand, which will spearhead an aggressive summer ad and marketing program is ready to spend £2m along with a smart and sleek tagline, ‘Nothing touches it.’ What it exactly means, if you have not got it right, nothing touches the brand on its way to surface. I mean no pumps, drills, dirt, pollution and even people. It’s completely pure dear.
A Publicis creation, this ad targets women of 22-25 who are regular users of the sprint water brand. The campaign breaks this month and the push will include multi media spots.
Actor Jim Carrey will lend its voice for the series of radio ads.
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