BUPA Care Homes has been declared winner in the category for best outdoor campaign at the 2006 Recruitment Business Award in UK. Further, BUPA also judged winner for another award for the best internal campaign by a company. BUPA Care Homes in its outdoor advertisement campaign had advertised to attract nurses in Liverpool and Manchester.
The campaign involved billboard posters that centered around the word ‘nurse’ where one or two letters were of different color from the rest and there was a message running below based on the highlighted letters such as ‘UR extremely important’ and ‘U count too’. These advertisements were also published in the local newspaper as well. The advertisement finally managed to receive good response that it desired.
The second campaign of BUPA Care Homes for which it has received award for best internal campaign involved existing employees to recommend people as potential recruits. The campaign named ‘Refer a friend scheme’ also assured the staff member a reward of £150 if their recommended person has been taken and he remains there for three months. The advertisement regarding this ad reads ‘if only there were more like you’.
