Omnicom Group Inc. once again left its mark on USA today’s Super Bowl Ad meter, by claiming nine of the top 10 commercials. This year’s most successful advertisement was King Crab for promoting Anheuser- Busch’s Budweiser. The advertisement has shown digitally generated crabs worshipping a red ice chest filled with beer.
The advertisement was created by the Chicago office of DDB world wide. The basic theme of the advertisement is humor and the ad has presented a concept called ‘King of beers’ in fantastic and interesting way. The advertisement is quite unique in its presentation as it more promotes a concept than beer.
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