This is a peculiar advertising ad campaign of American Cancer society’s great American Smokeout initiative to remind people of the threat from second hand smoke. In this campaign, vapor-releasing pipes around New York were wrapped to look like cigarettes. The ad campaign seems to be capable enough to draw greater attention of people.
The basic idea of the advertisement is simply brilliant. Further, this is a glaring example of circumstantial outdoor advertisement. The ad campaign has been executed by TBWA.
Via Best Ads On TV
