This is one brilliant ad, which truly portrays what the newspaper claims, ‘the Philippines’ most committed newspaper’, the Inquirer. Unlike other ads that use computer generated extreme visuals to lay it on with a trowel to embellish their message, this ad has been shot in the real horrific situation, evident in the photograph.
Moreover, the ad also portray the commitment involved in the shooting and conceptualization of the ad.
This daring advertisement has been produced by Ogilvy & Mather conveying the true nature of the newspaper.
Via Ads of the World
