This ad aims to increase public awareness of breast cancer, and the ad is printed on the mouse pads for instant public attention. These moue pads have been placed in selected Internet cafes in Hong Kong. The ad promotes the essentiality of early detection through self-examination.
The ad produced be Grey, Hong Kong, is wearing the strap line that reads, ‘Examine regularly’. It is difficult to ascertain the affectivity of this ad since this is really questionable that to what extent it can influence people.
Via ads of the World
