Branding and advertising both are important and different faces of a complete marketing strategy. Every company and organization use branding to create a look and message to them that will be remembered by the consumers. Advertising is used to convey the brand and its message directly to consumers through various media. It can be done through purchasing radio, television broadcast, time, newspapers, magazine space and online advertisement.
Branding
Branding is the best way to build an important company asset and good reputation and it is all about the image making of an organization. A brand is anything that helps get probable buyers to remain same and loyal to your product or company. It is more about the way you promote your business and the services offered, as it is a promise to customers to deliver their unmet wants.
Why Branding is important?
Branding is important to the success of a business especially to the small businesses. It helps your company build awareness that resonates with your audience and helps you to stay firm in competition. If the branding is good then it ensures your company can quickly achieve its goals in a very short time, which will lead to success of the business. In addition to this, it helps in deliver and enforces your message, gives you quick credibility and also increases loyalty of customer.
Advertising
Advertising is a mass media content planned to convince audiences of readers, listeners and viewers to take action on products, services and ideas. It has full control of the message all the way to the audience which is helpful in convey the message of the company and product.
Why Advertising is important?
Advertising is very vital for launching a new product and service in the market. If it is done properly through proper media, at a right place, within a specific time then it may attract new- customers. This will help in increase the sales and also will helps to capture the market. It is helpful in announcing an upcoming event. It is a prime source of revenue; it is done to promote goods, ideas and events. It is vital part of an organization that helps in profit maximization and also increases sales.
