Fed up with your boss, ex-wife, and your teenage daughter? You need Aspirana. But, what if you are fed up with your bossâs jokes, Ex-wives lawyer, or teenage daughterâs boyfriend? You need a stronger Cafiaspirana.
This âcopy orientedâ print campaign from Bayer in Brazil presents the two products-pain killers- as choices for you to select as per your situations. While Aspirin helps you to deal with the Boss, the Ex Wife and the Teenage Daughter, Cafiaspirin helps to deal with the bossâs jokes, the ex wifeâs lawyer and the teenage daughterâs boyfriend.
Well, this personification of headache in this way is not a new thing. Have you seen this ad in which Female chauvinistic pain is pictured?
Credits
Advertising Agency: Almap BBDO, Sao Paulo
Executive creative director: Marcello Serpa
Creative directors: Luiz Sanches and DulcÃdio Caldeira
Copywriter: Marco Giannelli (pernil)
Art director: Ary Nogueira
Advertiserâs supervisor: Maria Luiza Dias
typographer : José Roberto Bezerra.
Via: Inspiration room