Boss is bad, his jokes are worse

Dr Prem Digital Healthcare Marketing

cafiaspirina boss

Fed up with your boss, ex-wife, and your teenage daughter? You need Aspirana. But, what if you are fed up with your boss’s jokes, Ex-wives lawyer, or teenage daughter’s boyfriend? You need a stronger Cafiaspirana.

This ‘copy oriented’ print campaign from Bayer in Brazil presents the two products-pain killers- as choices for you to select as per your situations. While Aspirin helps you to deal with the Boss, the Ex Wife and the Teenage Daughter, Cafiaspirin helps to deal with the boss’s jokes, the ex wife’s lawyer and the teenage daughter’s boyfriend.

Well, this personification of headache in this way is not a new thing. Have you seen this ad in which Female chauvinistic pain is pictured?

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Credits

Advertising Agency: Almap BBDO, Sao Paulo

Executive creative director: Marcello Serpa

Creative directors: Luiz Sanches and Dulcídio Caldeira

Copywriter: Marco Giannelli (pernil)

Art director: Ary Nogueira

Advertiser’s supervisor: Maria Luiza Dias

typographer : José Roberto Bezerra.

Via: Inspiration room

cafiaspirina ex wifes lawyer

cafiaspirina teenage daughters boyfriend

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