BOOKS: No inspiration, no future

Dr Prem Digital Healthcare Marketing

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This is an interesting print advertisement launched by BOOKS to promote its brand image and encourage people to read books in Czech Republic. The campaign seems to be focusing on the habit of reading books for over all mental growth by showing some iconic comic characters reading books at odd places. The advertisements are showing famous comic characters such as Spiderman reading book BEETLES, timeless children’s book written by Jan Karafiat in 1867, and Catwoman reading ALL ABOUT DOGGIE AND PUSSYCAT, a book by Josef Lada. These world famous books are about adventures and challenges that life brings.

Dr Prem Web Design and Development

Presentation of the campaign, created by Publicis Prague, Prague, Czech Republic, is not only interesting but compelling as well. Interestingly, the featured characters have shown reading at some odd places that suite their characters. Illustration part of the campaign is unquestionably remarkable with perfect execution. The text of the advertisements read, ‘No inspiration. No future.’

Via Twenty Four

Dr Prem Healthcare Social Media Marketing
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