This is an excellent advertisement for Body Coach representing self-expressive genre of advertisements. The advertisement is beyond doubt extremely simple and discernible to all. The advertisement is effortlessly conveying its message across. The advertisement was titled Before/After represented by using a single to depict the body shape before and after receiving help from Body Coach.
The core idea of the ad is to emphasize the product in most lucid manner without incorporating any frills. The advertisement being extremely simple is exceptionally specific to the core idea and has no deviation at all. The art directing is extraordinarily perfect.
The punch line reads, ‘For perfect body’. The campaign is credited to Duval Guillaume, Brussels.
Via Twenty Four
