Beware of those who want you to compromise. BMW wants you to say NO to compromises. After a number of ‘nationalism’ exercises done by all the carmakers, BMW now comes up with its ‘self sufficient’ and sovereign approach.
BMW in its ads takes pride in being itself. In its ad it can experiment (for the consumers that is) because it does not want parent company permission to try something new. Lot of bragging, isn’t it? Wonder what consumers have to do with all these. They want a good car at good price. Period.
Do not compromise with life. I wonder, if it is possible, its not, right? So why not go for easy escape, oops…BMW instead.
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