Blog ad networks have started adjusting themselves to keep up with rapidly growing blogosphere and have also started to feel the heat of growing cutthroat competition in this arena. In some apparently visible development, Federated Media has added a new automotive category and around 20 assorted blogs including famous blog of Guy Kawasaki. In the meanwhile, it was really astonishing to witness that Federated media was, or is at the moment, not capable of adjusting to the growing market. Federated recently indicated that the recent acquisition could be regarded as the last for the time being as it needs to build infrastructure to support further growth.
On the other hand, AdBrite is too growing quickly but it seems it may slow down its pace for the further development. The company has recently added around 20,000 sites to its network and it is further planning to introduce new demographic planning campaign management tool. BlogAds has recently decided to increase the number of its mini networks, blog based on particular topic, in its bid to accommodate more sites.
