The latest Blockbuster commercial featuring longtime computer generated Carl and Ray led the pack of Super Bowl advertisements. Study conducted by MSNBC and HCD revealed that majority of the viewers selected as the best super bowl advertisement so far. The Blockbuster ad is showing the duo trying to access the company’s latest Total Access online service by clicking and dragging a mouse.
The advertisement has been titled ‘Mouse Click’ and the officials said that it an important part of the campaign to air news about Total Access on a big platform. Carl and ray was first introduced in a 2002 super bowl Blockbuster commercial that had won many industry awards. The advertisement even in the present super bowl proved to be a hit. The viewers have said that the characters are very entertaining, unexpected and lovable.
