This is creativity. The concept for these marker ads is really out-of-the-box, though it selects some unpleasant photoshopped situations to convey the message.
These ads are created by FP7,Oman for Faber castell permanent marker. Each ad conveys two different qualities of the marker. The graveyard ad indicates the quality of the marker to withstand time. The writing on the tomb stone shows the year 1850. I wonder whether this product was in the market from that year! The second ad shows cattle in the rain and the numbers written on them are not erased even in rain.
Credits:
Advertising Agency: FP7,Oman
Creative Director / Art director / Copywriter: Noufal Ali
Graphic Designers: Renjith Pillai, Sanoop
Photographer: Suresh Anthikad
Client Servicing: Ajay Menon
Via: Ads of the world
