Advertising Guide

Billboards in Rome, forbidden but within the law


If there is a will, there is a way. It is not a only an adage, it is evident in Rome. Billboards are forbidden in Rome’s historic center, the site of ancient ruins and world’s famous monuments. However, there was a loophole in the law and advertisers lost no time to sneak in.

The catch is, advertisers propose to undertake the restoration of the historic building and in return, the city permits them to hang huge advertisements on the scaffolding erected for the project.


Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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