Billboard with Danny, the homeless

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We have seen many advertising efforts to raise awareness about the pathetic situation of homeless people. This is also a billboard for a homelessness advocacy group, but this is different. The billboard has ‘life’, and it carries a ‘live’ message’.

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This billboard in Austin, Texas, has a homeless man named Danny sitting atop. Developed by the marketing agency T3, the billboard aims to get Danny a house, and to raise awareness of the issue nationwide.

It urges people to text the word “Danny” to 20222 and donate $10 to advocacy group Mobile Loaves & Fishes. The billboard also drives people to the campaign site, iamheremlf.org.

Via: Adfreak

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