‘The Umbrella’ is a done-to-death concept in Insurance ads and that’s something Traveler’s Insurance has failed to take note of. Or is it just an outrageous, nonchalant effort by Fallon, the admakers, to take the company’s logo and blow it up to peerless levels? We may never know what went into the making of this creative. Undoubtedly, though, Al Kelly and his team have resorted to no half measures in ensuring that the ad screams for attention. The representative’s journey for a noble cause, helping stranded and helpless people, strikes a soft chord. Our take: rain or shine, the 35-foot umbrella is truly overwhelming!
Via:Duncans
