Advertising Guide

Big 3 US automaker plays ‘Buy American’ card

us automaker

The campaign is more on emotion than product, place, price or promotion.

By targeting directly Asian Automakers who are making claims about their contribution to U.S economy, a retired domestic auto worker group, The Level Field Institute is asking consumers to buy from the big 3 only (to save U.S jobs). The group is backed by big 3 Detroit car manufacturers, that is General Motors, Ford and Daimler Chrysler.

The ad ‘what you drive, drives America’ shows the big 3 directly employ 3 times more workers than all foreign automakers combined. The campaign scheduled for TV, print and internet will try to emphasize the fact that the big 3 plays a far more important role in the U.S economy than the Asian automakers that are spending millions of dollars and hyping their impact on America’s economy.


Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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