The advertisement campaign for Bic highlighter is apparently presenting a brilliant piece of creativity. In order to exaggerate the power of the highlighter, it has used to highlight those creatures that are quite disguised on the things they are sitting where it is very difficult to make distinction. At the same time the campaign shows that there predators are in search of their respective prey, which they probably find with the help of the highlighter.
Interestingly, the predators are shown in the shadows. The art director surely needs a pat on the back for producing such an innovative campaign. The ad has been created by TBWA/Frederick, Chile.
Via Ads of the World
