Beware of Energyvores

Dr Prem Digital Healthcare Marketing

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Dr Prem Web Design and Development

This is a remarkably excellent advertisement campaign based on a fresh idea to create awareness about unnecessary electricity consumption and related environmental issue. The ad was published in the people’s interest. The ad shows the appliances that consume energy at an unimaginable rate. However, the core message is how increasing consumption of energy is affecting environment, which has been depicted in green color of different articles or trees and plants. And the energy consumption capacity has been depicted smartly by showing electric appliances portrayed in out of proportionate size.

The advertisement is a classical example of appropriate exaggeration of a good idea. Moreover, excellent art direction has made this campaign all the effective. Nevertheless, a nice campaign has been accompanied by a considerably dull copy; Think about what it consumes before buying. Check www.energyvores.be. The campaign has been created by Leo Burnett, Brussels.

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