Sony “Balls”
Nike “Kid Tiger”
Nike ‘Masks’
Nike “Run Barefoot”
Adidas “Hello Tomorrow”
Adidas “Gimme the Ball’
Guinness “noitulovE
Hummer “Chairs”
Sci-Fi Channel ‘Dog Suit’
FedEx “Leap Year”
Jerry Hunnicut in his blog blasts super bowl commercials (his top ten above) – they’re as over-hyped and as overrated as the football game they appear in the midst of. We don’t disagree with you more. Wonder, what creates this supercharged environment for the game. Its goes beyond celebrities with their artificial hype or extraordinary locations or truly surely far-off than larger than life studio sets. Its goes much beyond the idiot box. Take this one for example, Go Daddy, the newbie on the block with its sheer power of generating buzz creates more hysteria than many of the powerful established and loyal for years super bowl brands. Reader, where stand their (old and mighty ones) branding exercise when you hear from iFilm.com that reportedly an astonishing 500,000 people have downloaded and watched Go Daddy 2006 window washer commercial from the official website itself. Remember it’s been banned by ABC and NFL and yet to make its mark on television. No wonder Pepsi cries over the issue not unnecessarily.
